Refreshed branding, photography, and digital presence to unify the amenities at the Pacific Rim hotel.
What can you expect?
This project spans both brand identity and digital work
for Fairmont, a global chain of five-star luxury hotels,
completed while working at Cossette.
How did I contribute?
I was tasked with overall brand and visual design, website design, and art direction for a full photography refresh.
I worked with a large team on this project, including a creative director, copywriter, photographer, web developer, producer, account manager, and clients.
Hard-to-discover amenities with nothing in common. (Other than the hotel.)
Digital presence prior to the rebrand effort.
Each of the hotel’s outlets—café/winebar, lounge/sushi bar, fine dining restaurant, and spa—had a lot to offer, but nothing in common. They were also hard to discover online, frequently leaving guests unaware of their existence until visiting in person.
Refresh and unify the Fairmont offerings while preserving what makes them unique.
Starting from a high level, the goal was to find a shared brand language that could be used to unify each outlet, and help make them identifiable as part of this hotel.
To kick things off, it made sense to redefine what luxury means for this hotel—both for our team and the client.
Compared to other Fairmont hotels, the Pacific Rim represents a new era, filled with modern art and innovative architecture.
No to ‘traditional’ luxury
Abundant, indulgent, and ornate.
Yes to ‘reinvented’ luxury
a personal connection.