Product Designer

I have a decade of industry experience shipping digital products, designing brands, art directing ad campaigns, and coding a few things along the way, too.

Product design

Product design

LifeVault

It’s the easiest way to back up your entire life, especially when you have no idea where to begin.
Main LifeVault goals screen
LifeVault AES-256 security badge
LifeVault gradient background
LifeVault pack imagery
LifeVault iPad screens
View the case study →

Picniic

Stay organized and connected with everyone you love, all within one app, instead of 12.
Main Picniic dashboard on phone in hand
Picniic icons grid
To-Do and Calendar features on phones
Picniic logo on a photo of two kids
View the case study →

Brand identity

Brand identity

Wildfire

A flammable identity for an events company looking to spark conversation.

Fit Brains

A symbol that challenges your mind, much like the brain training software it represents.

With more than 20 million registered users, Fit Brains went on to be acquired by Rosetta Stone.

Fairmont

Refreshed branding, photography, and digital presence to unify the amenities at the Pacific Rim hotel.

Beep
Boop
Boop

A punchy brand for a peculiar publisher of picture books.
Check out the library ↗

Night Sweats

A glitching logo for a late-night animation compilation TV show on Adult Swim.

Art direction

Art direction

McMuffin Sunrise

Serving as a timely reminder of breakfast at McDonald's, this digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun.
Billboard of an Egg McMuffin beside a bridge

Big Mac Glow

To share the joy of the holidays, multiple transit shelters were filled with festive lights to recreate the iconic layers of a Big Mac.

Dollar Drink Days

A refreshing look for the annual $1 drinks campaign that ran on billboards, online ads, and in McDonald's restaurants nationwide.

Side projects

Side projects

Fwd:Fwd:Fwd: newsletter on a monitor

Fwd:Fwd:Fwd:

I track down the latest and greatest online, package it up in one email, and ship it straight to your inbox.
Join the list ↗

Broodle

Draw a terrible monster, give it a dumb voice, then battle it against your friends (enemies).

This app was made possible thanks to a $50,000 grant from the BC government.

A Winamp skin and its UI elements on a sky background

[tran.sonik]

As far as I know, this Winamp skin was the first thing I ever designed, way back in 1998.

I fired up MS Paint on the CRT monitor of my family’s Dell PC, and never looked back. (Yes, dude, we got a Dell.)

Try it out in the browser ↗
Profile

I’m a designer with a passion
for creating engaging digital experiences—whether it’s an app, website, or any other interface.

Before digital products, I spent a number of years designing corporate brand identities and art directing national advertising campaigns.

In my spare time, I write a newsletter with links to cool things I find online and enjoy experimenting with front-end code.

Sometimes I even make it outside, too.

Press

Awards

This website

I designed this website in Figma using the fonts Monument Extended and Inter, and then coded it in VS Code using Next.js, Tailwind CSS, Lottie, and Framer Motion.

It's hosted on GitHub and deployed globally by Vercel, with privacy-focused analytics provided by Ackee.

Career

My career began in corporate identity, where I designed logos, print ads, billboards, websites, posters (and more) as part of various brand campaigns and pitch proposals.

From there, I transitioned into advertising as an art director on local and national ad campaigns for brands like McDonald’s, Fairmont Hotels, and Gap, among many others. During that time, I gained experience working on television commercials; food, fashion, and product photo shoots; billboard, transit, and online ads; digital and experiential campaigns; and more than my fair share of client pitches.

While working in advertising, a coworker and I created an iOS app (as a side project) and managed to secure a $50,000 grant to fund our development. This got me hooked on product design, despite not fully knowing what it was at the time.

I later decided to leave advertising and join a technology start-up (Picniic) as one of the first employees. To date, it has been one of the most impactful choices I’ve made, allowing me to further hone my skill set in product design, design systems, front-end development, icon design, pitch decks, branding, copywriting, and more.

Director of Design
Picniic
2016–2020
Senior Creative
Will
2015–2016
Co-Founder, Director
Super Value Meal
2015–2018
Art Director
Cossette
2011–2015

Brand experience

Food and beverage
McDonald’s, Planet Organic, Nature’s Path, Fuud
Retail and apparel
Gap, Mark’s, Ivivva, Woodgrove Shopping Centre
Hospitality
Fairmont Hotels, The Josie Hotel
Non-profit and charity
E-Comm 911, Ronald McDonald House BC and Yukon, Arts Umbrella, KEY
Entertainment and attractions
Adult Swim, STORYHIVE, VanDusen Botanical Garden, Vancouver Art Gallery
Media and telecommunications
Telenor, TELUS, Bell Media
Education
Rosetta Stone, The University of British Columbia, Royal Roads University, UBC Sauder School of Business, Wilson School of Design
Government and municipal
The British Columbia Lottery Corporation, TReO, City of Surrey
Real estate and construction
Onni, Rennie, Tercera
Energy and mining
Ostara, Taseko
Healthcare
Doctors of British Columbia
Event planning
Wildfire