Designer at Superlist

Product design

Product design

Superlist macOS icon in the dock

Superlist

We’re building the productivity tool of the future: for teams and individuals alike.
Visit the website ↗

LifeVault

It’s the easiest way to back up your entire life, especially when you have no idea where to begin.
Main LifeVault goals screen
LifeVault AES-256 security badge
LifeVault gradient background
LifeVault pack imagery
LifeVault iPad screens
View the case study →

Picniic

Stay organized and connected with everyone you love, all within one app, instead of 12.
Main Picniic dashboard on phone in hand
Picniic icons grid
To-Do and Calendar features on phones
Picniic logo on a photo of two kids
View the case study →

Brand identity

Brand identity

Wildfire

A flammable identity for an events company looking to spark conversation.

Fairmont

Refreshed branding, photography, and digital presence to unify the amenities at the Pacific Rim hotel.
View the case study →

Fit Brains

A symbol that challenges your mind, much like the brain training software it represents.

With more than 20 million registered users, Fit Brains went on to be acquired by Rosetta Stone.

Beep
Boop
Boop

A punchy brand for a peculiar publisher of picture books.
Check out the library ↗

Night Sweats

A glitching logo for a late-night animation compilation TV show on Adult Swim.

Art direction

Art direction

McMuffin Sunrise

Serving as a timely reminder of breakfast at McDonald's, this digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun.
Billboard of an Egg McMuffin beside a bridge

Big Mac Glow

To share the joy of the holidays, multiple transit shelters were filled with festive lights to recreate the iconic layers of a Big Mac.

Dollar Drink Days

A refreshing look for the annual $1 drinks campaign that ran on billboards, online ads, and in McDonald's restaurants nationwide.

Side projects

Side projects

Fwd:Fwd:Fwd: newsletter on a monitor

Fwd:Fwd:Fwd:

I track down the latest and greatest online, package it up in one email, and ship it straight to your inbox.
Have a look ↗

Broodle

Draw a terrible monster, give it a dumb voice, then battle it against your friends (enemies).

This app was made possible thanks to a $50,000 grant from the BC government.

A Winamp skin and its UI elements on a sky background

[tran.sonik]

As far as I know, this Winamp skin was the first thing I ever designed, way back in 1998.

I fired up MS Paint on the CRT monitor of my family’s Dell PC, and never looked back. (Yes, dude, we got a Dell.)

Try it out in the browser ↗
Profile

I’m a designer with over a decade of industry experience in product design, brand identity, and advertising.

In my spare time, I write a sometimes-monthly newsletter
with links to my favourite things on the Internet.

And every now and then, I even make it outside, too.

Press

Awards

This website

I designed this website in Figma using the fonts Monument Extended and Inter, and then coded it in VS Code using Next.js, Tailwind CSS, Lottie, and Framer Motion.

It's hosted on GitHub and deployed globally by Vercel, with privacy-focused analytics provided by Ackee.

Career

My career began at a design agency, where I created everything from logos, to billboards, to websites for branding projects and pitches.

Later, I switched into an art director role on advertising campaigns (within the same agency) for brands like McDonald’s, Fairmont Hotels, and Gap, among many others. This gave me a chance to work on television commercials; food, fashion, and product photo shoots; as well as out-of-home and digital campaigns.

Around that time, I also created an iOS app with a friend, and we managed to secure a $50,000 grant to fund our development.

With a new-found love for product design, I decided to move on from advertising by joining a technology start-up as the first designer. It was a great way for me to hone my skills in product design, design systems, front-end development, icon design, branding, and copywriting.

Now for the next chapter: I recently joined the team at Superlist to help define the future of shared productivity. As a product designer, I’ll contribute to concept development and design for upcoming product features.

Senior Product Designer
Superlist
2021–Present
Director of Design
Picniic
2016–2020
Senior Creative
Will
2015–2016
Co-Founder, Director
Super Value Meal
2015–2018
Art Director
Cossette
2011–2015