A symbol that challenges
your mind, much like the brain training software it represents.
With more than 20 million registered users, Fit Brains went on to be acquired by Rosetta Stone.
Refreshed branding, photography, and digital presence to unify the amenities at the Pacific Rim hotel.
A punchy brand for a peculiar publisher of picture books.
Serving as a timely reminder of breakfast at McDonald's, this digital billboard pulled real-time data to synchronize the rise of an Egg McMuffin with the sun.
Dollar Drink Days
A refreshing look for the annual $1 drinks campaign that ran on billboards, online ads, and in McDonald's restaurants nationwide.
I track down the latest and greatest online, package it up in one email, and ship it straight to your inbox.
Draw a terrible monster, give it a dumb voice, then battle it against your friends (enemies).
This app was made possible thanks to a $50,000 grant from the BC government.
I’m a designer with a passion
for creating engaging digital experiences—whether it’s an app, website, or any other interface.
Before digital products, I spent a number of years designing corporate brand identities and art directing national advertising campaigns.
Sometimes I even make it outside, too.
My career began in corporate identity, where I designed logos, print ads, billboards, websites, posters (and more) as part of various brand campaigns and pitch proposals.
From there, I transitioned into advertising as an art director on local and national ad campaigns for brands like McDonald’s, Fairmont Hotels, and Gap, among many others. During that time, I gained experience working on television commercials; food, fashion, and product photo shoots; billboard, transit, and online ads; digital and experiential campaigns; and more than my fair share of client pitches.
While working in advertising, a coworker and I created an iOS app (as a side project) and managed to secure a $50,000 grant to fund our development. This got me hooked on product design, despite not fully knowing what it was at the time.
I later decided to leave advertising and join a technology start-up (Picniic) as one of the first employees. To date, it has been one of the most impactful choices I’ve made, allowing me to further hone my skill set in product design, design systems, front-end development, icon design, pitch decks, branding, copywriting, and more.